The Business of Blueberries Podcast

Great Conversations With Leading Voices in the Blueberry Industry

Welcome to the blueberry industry’s brand new podcast! This is your source for the latest information on the markets, research and technology related to blueberry production. Sign up to receive live updates when a new episode is released each week.

What Can Listeners Expect From This Podcast?

  • Markets. What’s happening in channels where people are buying blueberries: retail, foodservice, manufacturing. We’ll talk to our research suppliers and analysts, and market leaders in each area. What are importers/exporters seeing in other parts of the world? We’ll talk with experts in key markets about the opportunities for blueberry growers and marketers. We’ll also cover what’s happening in trade policy.
  • Farm. Insights from leading growers. Ideas for managing labor, logistics, finances and marketing. The latest in horticultural practices, pest management and food safety. Get the farm knowledge you need now.
  • Technology. The latest in machine harvesting, drones, robotics, sorting and IoT sensors. Hear the results of the recent technology survey and learn what we plan to do with those findings to help our members. After all, leading experts in the technologies which will shape the future of the blueberry industry.
  • Blueberry Crop Reports. Straight from the field, each episode will feature voices of fellow growers and industry leaders reporting on what’s happening with blueberry crops in their part of the world. Tune in for reports on crop progress, harvest expectations, and market conditions.

Meet Your Co-Hosts

Kasey Cronquist is the president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC). He’s been in this role for almost a year after spending 12 years as CEO of the California Cut Flower Commission (CCFC).

“When I think about what would tune people in to a show like this, it’s certainly hearing from the growers in the field. This, for us, is really an opportunity to have growers share with growers, hear from growers, and talk about our industry...and reach more people than we would with our meetings.” - Kasey Cronquist

Rod Cook is a blueberry industry veteran and the chair of the Blueberry Technology and Innovation Committee. After many years in the horticultural side of the industry, he moved into marketing, and now also does consulting. Since the Blueberry Technology Symposium is not taking place this year, some of its valuable content will be shared through this podcast.

“You can listen to this thing while you’re out running the sprayer or whatever else you’re doing out in the field.” - Rod Cook

Innovation. Collaboration. Family. And hard work. This is “The Business of Blueberries.”