Blueberry Emoji Toolkit
Advice, tools and resources to help you get the most out of new blueberry emoji in your communications.
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There’s something new and blue hitting your emoji keyboard: the blueberry emoji is now live and ready to be used! Its presence on our devices serves as a daily reminder of our success in building and sustaining a deep love of blueberries among consumers.
Now, we just need to put the iconic little cluster of blueberries to work.
What to do first
- Update your devices, and encourage your employees and key stakeholders to do the same, so the new emoji will appear on your mobile keyboards as soon as it is released.
- Update your name and/or profiles on social media to include the emoji for a week (or even a month)!
- “Hijack” the emoji, making it symbolic of sending someone a “thumbs up” or “heart,” such as using the emoji to pay a compliment to friends, family members and colleagues to lift their spirits, wish them good health or as a sign off/exclamation mark to a happy thought.
Let's get started!
To make it easy for you, this toolkit is packed with suggested ways for you to start using the emoji immediately to create awareness and get more blueberry reminders in peoples’ daily mobile use. Click below to jump down to access the following resources:
Emoji Best Practices
"Emoji" is the term for the small pictures and symbols that people use to express feelings, thoughts and ideas in their digital communications. (If you've ever sent a smiley face in a text message, you've sent an emoji.)
For some, using emoji for business or promotional reasons may be new, but it can be helpful to make your communications more personal or garner attention, such as in an email subject line. Following are ideas to get you started using the blueberry emoji.
Ways to use emoji in ...
- Get your employees, suppliers and customers excited about the new emoji by encouraging them to use it in their social media and share it in texts to their family and friends
- Incorporate the image of the emoji into your website design, header or background
- Use the emoji to signal the end of the copy on each page of your website
- Announce the new emoji and encourage visitors to use it in their digital communications
- Use the emoji in your posts and comments on Facebook, Instagram and Twitter
- Add the emoji to your bio/About Me sections on your platforms
- Announce the new emoji and encourage your followers to use it
- Encourage your followers to use the emoji when they respond (for consumer-facing accounts; i.e., "What's your favorite way to eat blueberries? Reply with #IHeartBlueberries and [blueberry emoji]")
- Incorporate the emoji into signage, recipe cards, U-Pick materials, etc.
- Incorporate the image of the emoji into your header and/or footer
- Announce the new emoji and encourage subscribers to use it in their digital communications
- Use the emoji in subject lines and/or body copy
Contests and Promotions
- Make the use of the blueberry emoji part of the way consumers qualify for online contests and promotions (i.e.,"To enter, name your favorite blueberry recipes with #IHeartBlueberries and [blueberry emoji]")
Emoji do's and don'ts
Want these best practices as a PDF?
For more suggested ways to use the emoji, do's and don'ts, along with ideas for other emojis to pair with blueberries, download our PDF below.
Share as an attachment with your employees or audiences, or print it out to pin up at your work station!
Three different creative options for header graphics are available for your use in your email communications, website or Facebook cover page. Just click on any of the images below, and hold or right click to save down to your phone or computer. The blue download button below will allow you to download all three at once as a zip file.
Help spread the news! Our press release details the official announcement and related information that you can use in your e-newsletters and communications with employees and other stakeholders. The more we can all encourage use of the new emoji, the more we can spread the blueberry love.
We want to hear from you!
How are you spreading the news about the blueberry emoji? Have you seen it being used in creative ways?
Let us know by emailing us at [email protected] or connecting with us on Linked In.