Your go-to destination for all things blueberry promotion
USHBC’s new strategic positioning and call-to-action, Grab a Boost of Blue, is focused on driving demand and increasing sales. Coupled with smart promotions throughout the year and designed to tap into consumers’ passion for blueberries, this message seeks to inspire and motivate them to enjoy more of the fruit they love, in more ways and more often:
- GRAB = Motivates a strong call to action to pick up a fresh clamshell or frozen bag of blueberries
- A BOOST = Promotes positive energy, health and great taste
- OF BLUE = Delivers on the unique color, health benefits and deliciousness that only one stand-out food item can provide
We’ve made it easy for you with ready-made tips, tools and advice to help promote blueberries to your customers and unique audiences.
* Please note that you'll be asked to review and acknowledge the licensing agreement in order to access the Grab a Boost of Blue logos. A branding style guide for how to use the logo appropriately will also be provided.
Join us in moving beyond creating awareness of this healthy bunch of blue delight to turning blueberry consumers into blueberry enthusiasts. Together, we’ll inspire the world to experience, delight in and share the benefits of blueberries!
Our year-round Grab a Boost of Blue marketing plan is packed with six "power periods" for building upon key buying periods and seasonal trends.
Heart Health Month
Resources and assets featuring heart health information about blueberries to promote the first power period of the year.
Beautiful recipe photography to inspire your audiences to Grab a Boost of Blue in many ways.
Highly sharable recipe videos, each under 60 seconds — the perfect length for social media.
Our versatile and delicious recipes in a printable PDF format for sharing with your influencer partners and followers.
Available in two distinctive and relevant themes, and in several sizes for both horizontal and vertical digital banner ads.
Some of our favorite blueberry imagery to add to your own library.
Encourage consumers to seek blueberry usage ideas, recipes and health info right at point-of-sale.
Participating Industry Stakeholders
USHBC is collaborating with blueberry industry stakeholders like you to boost blueberry demand and sales. Join our growing list of participants for the opportunity to win big with blueberries.