U.S. Highbush Blueberry Council News

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Blueberry Method Silver W³ Award, Virtual Chef Roundtable, USHBC and Your Return on Investment

Topics in this issue of Behind the Blue: The Blueberry Method is Award Winning! Virtual Chef Roundtable Features Blueberries in Global Cuisine USHBC and the Return on Your Investment The Blueberry Method is Award Winning! The Blueberry Method campaign kicked off in Spring 2020, focusing on one ultimate goal: drive demand and volume for blueberries….

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Blueberries On the Menu, New Marketing Boost, What’s New in Blueberry Genetics

Topics in this issue of Behind the Blue: Blueberries Star in Top Foodservice Magazine Flavor & The Menu New Marketing Boost Feature in BTB and Podcast What’s New in Blueberry Genetics Blueberries as Seen in the News Blueberries Star in Top Foodservice Magazine Flavor & The Menu While it’s been an especially challenging year for…

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Blueberry Product Spotlight Program Winners, USHBC Makes Two New Hires, Innovation in Retail

Topics in this issue of Behind the Blue: The Votes Are In! Blueberry Product Spotlight Program Announces 2020 Winners USHBC/NABC Welcomes Two New Hires Technology Solutions to Industry Problems: The Future with Vonnie Estes   The Votes Are In! Blueberry Product Spotlight Program Announces 2020 Winners Last month, USHBC launched the inaugural Blueberry Product Spotlight…

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Blueberry Councils Appoint New Vice President, Marketing and Communications

Contact: Kasey Cronquist President, NABC and USHBC [email protected]  916-333-7863 FOR IMMEDIATE RELEASE Blueberry Councils Appoint New Vice President, Marketing and Communications Folsom, CA – October 21, 2020 – Beginning September 28, 2020, the U.S. Highbush Blueberry Council (USHBC) and North American Blueberry Council (NABC) appointed Jennifer Sparks, a longtime marketing professional for the floral industry,…

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Adam Winland Joins NABC and USHBC as Financial Controller

Contact: Kasey Cronquist President, NABC and USHBC [email protected]  916-333-7863 FOR IMMEDIATE RELEASE Adam Winland Joins NABC and USHBC as Financial Controller  Folsom, CA – October 21, 2020 – Adam Winland has been hired as the financial controller for the North American Blueberry Council (NABC) and the U.S. Highbush Blueberry Council (USHBC), a newly created position…

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Virtual Conference Sessions Now Live + Highlights, Vision-Driven Leadership, How Data is Key in Decision-Making

Topics in this issue of Behind the Blue: Virtual Conference Sessions Now Available Online Welcome Session Featuring Michael Hyatt  Data-Driven Decision-Making Blueberries as Seen in the News Virtual Conference Sessions Now Available Online Whether you want to tune in to sessions you may have missed or rewatch your favorite sessions from the NABC/USHBC Virtual Conference…

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Virtual Conference Highlights, 2020 Blueberry Product Spotlight

Topics in this issue of Behind the Blue: Virtual Conference Session Highlights In Search of the Perfect Blueberry with Todd Eagan Innovation in Retail: How COVID-19 Has Changed the Path to Purchase Voting Closes Soon for the 2020 Blueberry Product Spotlight Winners Virtual Conference Session Highlights Thank you again to the entire blueberry industry for…

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USHBC Honors 11 Blueberry Industry Leaders at 20th Anniversary Awards Ceremony

Contact: Kasey Cronquist USHBC President  [email protected]  916-333-7863                                                                                                 …

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New Brand and Logo, 20th Anniversary Award Winners, Highlights from Virtual Conference

Topics in this issue of Behind the Blue: USHBC/NABC New Brand and Logo: Inspiring Possibilities Congratulations to the 20th USHBC Anniversary Award Winners! That’s a Wrap: Media Highlights From the Virtual Conference & Expo   USHBC/NABC New Brand and Logo: Inspiring Possibilities You might notice something new at the top of today’s issue of Behind…

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The Votes Are In! Blueberry Product Spotlight Program Announces 2020 Winners

USHBC is excited to announce the winners of the 2020 Blueberry Product Spotlight Program! The purpose of this partnership program is to celebrate innovative new products around the world that showcase blueberries at their best. Products were selected from around the world, based on prominent usage of blueberries in their product and Mintel’s product innovation data,…

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