During these unprecedented times, the importance of health is stronger than ever before. During March’s Spring Meetings, innovation and collaboration played critical roles in the industry’s next phase of growth. USHBC’s science pipeline is an important grower investment in innovation.  This edition of Behind the Blue provides an update on newly published science supporting blueberries’…

Great news: The Blueberry Method campaign is now live! Our goal is to address the immediate and ongoing needs to drive demand – helping to put more blueberries on shopping lists and in carts during today’s realities. With the booming growth in the fresh snacking category, consumers are looking for easy snacking options that are…

The blueberry industry realizes that food processors, packers, distributors and retailers are all experiencing significant challenges as you fulfill your essential mission to feed America. During the uncertainty of the COVID-19 pandemic, the food supply chain has been called upon to preserve access to a safe supply of healthy foods and beverages for 320 million…

It’s almost time for the Spring Meetings, and as USHBC gears up for our time together, we’re also looking ahead to the 2020 harvest! Blueberry lovers are getting excited for peak season, and we want to harness that energy, helping them find ways to interact with their favorite berry beyond the grocery aisle. Many of…

Last week, USHBC Promotion Chair Bob Carini and I made the trek to Boulder, Colorado, to spend some time with our new foodservice agency, SRG. The purpose of the visit was to connect with our new agency, get an update on what they’ve been working on and vet (read: taste test) upward of 30 new…

NABC and USHBC staff recently gathered for an all-team meeting to discuss some of the changes underway and cast a vision for where we’re going as an organization and a team.   This meeting was also an opportunity to discuss new staff roles and how these updated roles (and new team members) will impact the organization. …

Thirteen members and 11 alternate members have been appointed by U.S. Department of Agriculture (USDA) Secretary Sonny Perdue to serve on the U.S. Highbush Blueberry Council (USHBC). The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022.