U.S. Highbush Blueberry Council News

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Promotion Committee Update

The Promotion Committee recently held a working meeting in Dallas, Texas. It was two full days of very intense review and discussions of where we are and where we need to be to help our industry be successful through our promotional efforts.

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USHBC Selects Sterling-Rice Group To Lead Food Service Program

The U.S. Highbush Blueberry Council (USHBC) has named the Sterling-Rice Group (SRG) as its agency of record with responsibility for integrated food service marketing and promotional activities for the council and the blueberry industry.

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Press Release: USHBC Selects Sterling-Rice Group To Lead Foodservice Program

The U.S. Highbush Blueberry Council (USHBC) has contracted with the Sterling-Rice Group (SRG) to lead its integrated foodservice marketing and promotional activities for the council and the blueberry industry.

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USHBC Selects Sterling-Rice Group To Lead Food Service Program

The U.S. Highbush Blueberry Council (USHBC) has named the Sterling-Rice Group (SRG) as its agency of record with responsibility for integrated food service marketing and promotional activities for the council and the blueberry industry.

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REGISTRATION NOW OPEN for 2020 Vietnam Fresh Blueberry Exports

Eligible U.S. packing facilities may now register ONLINE to export fresh blueberries to Vietnam in 2020. U.S. Packing facilities are required to register annually to ship fresh blueberries to Vietnam. Please review the operational guidelines and import requirements for shipping U.S. fresh blueberries to Vietnam.

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Blueberries Shine At Worlds Of Flavor!

The U.S. Highbush Blueberry Council (USHBC) hosted a prestigious group of culinary professionals in a kitchen demonstration titled “When Science and Flavor Collide: Strategies for Developing Unique Dishes” at the Culinary Institute of America’s (CIA) Worlds of Flavor International Conference & Festival in Napa last week.

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USHBC Announces New Committee Appointees

The U.S. Highbush Blueberry Council (USHBC) has appointed three influential leaders with decades of experience in the blueberry industry to its committees.

Appointed to the USHBC Promotion Commmittee are John Johnston, senior director of blueberry product leadership for Driscoll’s, and Amanda Steele, chief marketing officer for Agriculture Capital.

Ellie Norris, owner of Norris Blueberry Farms in Oregon, was appointed to the USHBC Export Subcommittee.

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Meet Alicia Adler: New USHBC, NABC Vice President

Her name may sound familiar. After all, Alicia Adler, USHBC and NABC’s new vice president, has been working for you since 2015. In fact, she’s secured $3.67 million in USDA grant funding for USHBC over the last four years, with another three-quarters of a million pending.

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Alicia Adler Joins USHBC, NABC As Vice President

Resume Includes Securing Over $10 Million in Grant Funds for Specialty Crops

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Health Committee Shares Research, Communications Efforts at Annual Meetings

The USHBC Health Research Committee recently gathered in Tri-Cities, Washington, as part of the annual USHBC Fall Meetings. There was a great deal of research information to share and discuss regarding how the committee can build the blueberry health halo status by expanding, focusing and communicating research efforts on important new health benefits. This year,…

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