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The Promotion Committee recently held a working meeting in Dallas, Texas. It was two full days of very intense review and discussions of where we are and where we need to be to help our industry be successful through our promotional efforts.
The U.S. Highbush Blueberry Council (USHBC) has named the Sterling-Rice Group (SRG) as its agency of record with responsibility for integrated food service marketing and promotional activities for the council and the blueberry industry.
The U.S. Highbush Blueberry Council (USHBC) has contracted with the Sterling-Rice Group (SRG) to lead its integrated foodservice marketing and promotional activities for the council and the blueberry industry.
The U.S. Highbush Blueberry Council (USHBC) has named the Sterling-Rice Group (SRG) as its agency of record with responsibility for integrated food service marketing and promotional activities for the council and the blueberry industry.
Eligible U.S. packing facilities may now register ONLINE to export fresh blueberries to Vietnam in 2020. U.S. Packing facilities are required to register annually to ship fresh blueberries to Vietnam. Please review the operational guidelines and import requirements for shipping U.S. fresh blueberries to Vietnam.
The U.S. Highbush Blueberry Council (USHBC) hosted a prestigious group of culinary professionals in a kitchen demonstration titled “When Science and Flavor Collide: Strategies for Developing Unique Dishes” at the Culinary Institute of America’s (CIA) Worlds of Flavor International Conference & Festival in Napa last week.
The U.S. Highbush Blueberry Council (USHBC) has appointed three influential leaders with decades of experience in the blueberry industry to its committees.
Appointed to the USHBC Promotion Commmittee are John Johnston, senior director of blueberry product leadership for Driscoll’s, and Amanda Steele, chief marketing officer for Agriculture Capital.
Ellie Norris, owner of Norris Blueberry Farms in Oregon, was appointed to the USHBC Export Subcommittee.
Her name may sound familiar. After all, Alicia Adler, USHBC and NABC’s new vice president, has been working for you since 2015. In fact, she’s secured $3.67 million in USDA grant funding for USHBC over the last four years, with another three-quarters of a million pending.
Resume Includes Securing Over $10 Million in Grant Funds for Specialty Crops
The USHBC Health Research Committee recently gathered in Tri-Cities, Washington, as part of the annual USHBC Fall Meetings. There was a great deal of research information to share and discuss regarding how the committee can build the blueberry health halo status by expanding, focusing and communicating research efforts on important new health benefits. This year,…
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