U.S. Highbush Blueberry Council News

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USHBC Announces New Committee Appointees

The U.S. Highbush Blueberry Council (USHBC) has appointed three influential leaders with decades of experience in the blueberry industry to its committees.

Appointed to the USHBC Promotion Commmittee are John Johnston, senior director of blueberry product leadership for Driscoll’s, and Amanda Steele, chief marketing officer for Agriculture Capital.

Ellie Norris, owner of Norris Blueberry Farms in Oregon, was appointed to the USHBC Export Subcommittee.

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Meet Alicia Adler: New USHBC, NABC Vice President

Her name may sound familiar. After all, Alicia Adler, USHBC and NABC’s new vice president, has been working for you since 2015. In fact, she’s secured $3.67 million in USDA grant funding for USHBC over the last four years, with another three-quarters of a million pending.

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Alicia Adler Joins USHBC, NABC As Vice President

Resume Includes Securing Over $10 Million in Grant Funds for Specialty Crops

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Health Committee Shares Research, Communications Efforts at Annual Meetings

The USHBC Health Research Committee recently gathered in Tri-Cities, Washington, as part of the annual USHBC Fall Meetings. There was a great deal of research information to share and discuss regarding how the committee can build the blueberry health halo status by expanding, focusing and communicating research efforts on important new health benefits. This year,…

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Accelerating Demand for Blueberries

Last week, over 150 industry stakeholders gathered in Richland, Washington, to participate in USHBC’s promotions committee meeting and hear the latest on USHBC’s efforts to increase consumer demand for blueberries. The Promotions Committee led by Chair, Bob Carini, gathered on Thursday, October 3rd to hear about the domestic consumer, health and food service programs designed…

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USHBC Board Approves $2.4 Million in Export Promotion, Research in 2020

Last week in Tri-Cities, Washington, the USHBC Board of Directors approved the industry’s largest export promotion budget to date, highlighting the organization’s commitment to expanding the global market for U.S. highbush blueberries. Increasing exports of fresh, frozen and further processed blueberries is a primary goal of the U.S. Highbush Blueberry Council’s (USHBC) strategic plan, and…

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Bringing More Blueberries from Farm to Menu with Foodservice Promotions

Blueberries have been no stranger to breakfast and dessert menus for many years, and chefs recognize seasonal consumer demand with summertime offerings. But USHBC has seen opportunity for growth in promoting blueberries of all forms as a year-round staple that can entice consumers across the menu: in salads, dressings, entrees, cocktails and more. In fact,…

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USHBC Launches Media Campaigns Throughout Asia

USHBC has launched media campaigns and events throughout Asia, promoting awareness of U.S. blueberry availability, their health benefits and versatility. These activities were made possible by the Agricultural Trade Promotion (ATP) Program, which was established by the Trump Administration to assist farmers in response to trade damage from unjustified retaliation and trade disruption from other…

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USHBC Taps Social Influencers to Strengthen Consumer Connections

It’s no secret that social media has become a critical tool to connect with today’s consumer. USHBC is consistently evolving our social media promotions to make sure we’re reaching potential customers searching for recipes or health information online. This goes above-and-beyond USHBC’s own social media channels – we have a full bench of influencers and…

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Blueberry Food Tech Megatrends

Throughout history, certain natural plant substances have been associated with beauty (smooth skin, shiny hair, strong nails). Asian food and beverage manufacturers blend ingredients such as collagen, lutein, antioxidants and other ingredients into foods to associate products with beauty. These include topicals and edible foods with beauty ingredient associations. Beauty yogurt from Vietnam (above) combines…

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