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Organization announces commitment to be global leader in knowledge, programs, content used by the industry to grow the value of blueberries. Last week, the U.S. Highbush Blueberry Council (USHBC) presented a strategic refresh at the organization’s annual Spring Meetings. USHBC president Kasey Cronquist presented the refined vision, mission and plan for the organization’s growers, marketers…
It’s almost time for the Spring Meetings, and as USHBC gears up for our time together, we’re also looking ahead to the 2020 harvest! Blueberry lovers are getting excited for peak season, and we want to harness that energy, helping them find ways to interact with their favorite berry beyond the grocery aisle. Many of…
Last week, USHBC Promotion Chair Bob Carini and I made the trek to Boulder, Colorado, to spend some time with our new foodservice agency, SRG. The purpose of the visit was to connect with our new agency, get an update on what they’ve been working on and vet (read: taste test) upward of 30 new…
NABC and USHBC staff recently gathered for an all-team meeting to discuss some of the changes underway and cast a vision for where we’re going as an organization and a team. This meeting was also an opportunity to discuss new staff roles and how these updated roles (and new team members) will impact the organization. …
A blueberry emoji is coming in 2020 and the U.S. Highbush Blueberry Council (USHBC) is celebrating this exciting milestone. The blueberry emoji news joins two recent announcements – Classic Blueberry as Flavor of the Year and Classic Blue as Color of the Year – that add up to one festive “Year of the Blueberry.” The new emoji will depict a cluster of three berries.
Thirteen members and 11 alternate members have been appointed by U.S. Department of Agriculture (USDA) Secretary Sonny Perdue to serve on the U.S. Highbush Blueberry Council (USHBC). The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022.
A new survey of 201 U.S.-based registered dietitians (RDs) revealed that blueberries are their No. 1 recommended fruit.
A new research funding cycle has begun for the USHBC Health Research Committee.
The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) purchases 100% domestically produced and processed food products to support agricultural producers and grow demand for U.S. agricultural products. The various programs, collectively known as USDA Foods, are purchased and delivered to schools, food banks and households in communities across the country.
2019 has been a busy year for promotions across our consumer, foodservice and health professional programs as we work diligently to drive more blueberry consumption in the U.S. Along the way, we’ve added a number of new tools and resources to ushbc.org and BlueberryCouncil.org to assist our growers, marketers and importers with their marketing needs.
Search here for any content provided by the council. Be sure to check out the individual resources that are provided within each program we offer.
