Stay up to date on the latest Council news.
As many of you may remember, in March, USHBC announced a strategic refresh that focuses on fostering greater collaboration among all stakeholders and moving forward as an industry. As part of this, we’ll be actively communicating with the industry on a more frequent basis and through new channels. Driving Sales of Blueberries: Shoppable Recipes Now…
On Tuesday, May 19, the U.S. Department of Agriculture (USDA) announced updates for the Coronavirus Food Assistance Program (CFAP). The USDA CFAP for specialty crops is divided into three categories of eligibility: Had crops that suffered a 5% or greater price decline between January 15 and April 15, 2020, as a result of the COVID-19…
China has announced updates to the phase 1 trade agreement with China, expanding market access for fresh U.S. highbush blueberries. Additionally, the USDA Foreign Agricultural Office (FAS) Agricultural Trade Office (ATO) in Manila, the Philippines, announced this week that U.S. fresh blueberries will be granted market access, making the U.S. the only country with official…
During these unprecedented times, the importance of health is stronger than ever before. During March’s Spring Meetings, innovation and collaboration played critical roles in the industry’s next phase of growth. USHBC’s science pipeline is an important grower investment in innovation. This edition of Behind the Blue provides an update on newly published science supporting blueberries’…
A new research study published in Current Developments in Nutrition found that the equivalent of one cup of fresh blueberries, given as 22 g of freeze-dried blueberries, may beneficially affect areas of health in overweight men with type 2 diabetes. The study, “Effect of Blueberry Consumption on Cardiometabolic Health Parameters in Men with Type 2…
Great news: The Blueberry Method campaign is now live! Our goal is to address the immediate and ongoing needs to drive demand – helping to put more blueberries on shopping lists and in carts during today’s realities. With the booming growth in the fresh snacking category, consumers are looking for easy snacking options that are…
The blueberry industry realizes that food processors, packers, distributors and retailers are all experiencing significant challenges as you fulfill your essential mission to feed America. During the uncertainty of the COVID-19 pandemic, the food supply chain has been called upon to preserve access to a safe supply of healthy foods and beverages for 320 million…
Organization announces commitment to be global leader in knowledge, programs, content used by the industry to grow the value of blueberries. Last week, the U.S. Highbush Blueberry Council (USHBC) presented a strategic refresh at the organization’s annual Spring Meetings. USHBC president Kasey Cronquist presented the refined vision, mission and plan for the organization’s growers, marketers…
It’s almost time for the Spring Meetings, and as USHBC gears up for our time together, we’re also looking ahead to the 2020 harvest! Blueberry lovers are getting excited for peak season, and we want to harness that energy, helping them find ways to interact with their favorite berry beyond the grocery aisle. Many of…
Last week, USHBC Promotion Chair Bob Carini and I made the trek to Boulder, Colorado, to spend some time with our new foodservice agency, SRG. The purpose of the visit was to connect with our new agency, get an update on what they’ve been working on and vet (read: taste test) upward of 30 new…
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