Topics in this issue of Behind the Blue:
Thanks to the collaboration across our industry and a strong guiding vision, USHBC is perfectly poised to drive the next “Blue Wave” and move toward an era of continued growth and innovation.
We’re looking forward to sharing more tools and assets in the coming months to help industry members continue their success.
The event will include industry showcases, interactive education, critical committee meetings and fun activities where you’ll learn more about the most pressing and important topics related to the blueberry industry.
As the fall online event showed, virtual conferences are incredibly valuable, and we’ve got a host of new initiatives to help drive demand that you’ve just got to hear about and be part of. Because together, we’re boosting the possibilities, pushing the blueberry health halo and leading the way on growing consumption.
Have a topic you’d like to see covered in a conference session? Email us at [email protected].
Learn about becoming a sponsor of the NABC/USHBC Spring Conference & Meetings here.
“The Business of Blueberries” podcast reached another significant milestone last week by accumulating 10,000 total downloads since launching in June! The podcast reached this landmark with the release of episode 31, titled “Coordinated Effort to Improve Blueberry Genetics.”
In this episode, hosts Kasey Cronquist and Rod Cook were joined by Massimo Iorizzo, Ph.D., associate professor in the North Carolina State University Department of Horticultural Science; Jim Hancock, Ph.D., professor emeritus at Michigan State University and recent recipient of the NABC Duke Galletta Award; and Patricio Munoz, Ph.D., assistant professor in the Horticultural Sciences Department in the University of Florida. The group discussed the exciting opportunities presented by the Vaccinium Coordinated Agricultural Project (VacCAP).
“At the end of this project, we’ll have an accurate concept of what consumers really like in a blueberry and we will have developed tools to accurately assess that fruit quality,” Hancock said.
The podcast features an in-depth discussion about VacCAP, including a full overview of the project, what VacCAP hopes to accomplish for blueberry breeding and how researchers are creating the genome of the ideal blueberry.
“We want to understand the relation between the quality and the willingness to buy,” Iorizzo said on the podcast. “The question is, does quality play a role in a consumer paying more for certain blueberry types?”
Check out our podcast page to listen to this episode and make sure to subscribe to listen to all future episodes of “The Business of Blueberries.”
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To access this asset and more, and take a look at what else is coming up, visit our Grab of Boost of Blue Industry Resources page.
Blueberries As Seen in the News*
* These articles are for sharing purposes only. Specific views and opinions expressed in news articles do not represent the views of the USHBC.