Topics in this issue of Behind the Blue:
What makes this new strategic positioning effective in garnering attention and increasing demand?
New online resources, tools and advice are now available in USHBC’s online toolkit hub here to help you capitalize on this new consumer promotion program and drive year-round sales. Our marketing plan is packed with six “power periods” for building upon key buying times and seasonal trends – kicking off with Heart Health Month this February!
Join us in moving beyond creating awareness of this healthy bunch of blue delight to turning blueberry consumers into blueberry enthusiasts. Together, we’ll inspire the world to experience, delight in and share the benefits of blueberries!
Sustainability and stewardship have been the hallmark of Tom’s career, which has spanned four decades. Tom is the co-founder of Agriculture Capital where he works to bring institutional capital to build sustainable agriculture and longtime stewardship of the land. Agriculture Capital is one of the largest organic blueberry growers in the U.S. and operates blueberry packing and frozen processing facilities. At Agriculture Capital, Tom’s focus on stewardship has had incredible cumulative environmental impact.
His company has focused on restoring biodiversity and increasing wild pollinator colonies, which has provided cost savings, increased crop volumes, created more resilient plants and fostered even more delightful fruit flavor and quality. In 1990, Tom co-founded AgriCare, a farm management services company, with his wife, Karen, and went on to spend two decades providing professional farm management services with a focus on stewardship of the land in blueberries, tree nuts, table grapes and citrus. Tom was also CEO of Homegrown Farms, helping the organic-focused marketing company grow into one of the largest organic produce marketing firms in the United States in blueberries, citrus and stone fruit. Tom has also been a vocal advocate for blueberry growers and has worked tirelessly to bring growers together to create a stronger industry.
“I am truly honored and humbled by this award and very thankful for the ongoing sustainable efforts of USHBC and NABC, for the benefit of all in the blueberry industry,” Tom said during his award acceptance remarks. “The heart and core of what we have always done has been about regeneration, building farms that are healthier today and for tomorrow’s generations.”
Congratulations once again to Tom. See the full list of award winners here.
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