This work includes providing technical assistance for ingredient solutions along with website and email campaign communications with food manufacturers. The Council also provides ongoing U.S.-based ad and publicity campaigns and presence at industry trade shows in the U.S. and internationally. Our staff has represented you in the blueberry industry for more than 20 years, with a presence in countries including India, Latin America, SE Asia, South Korea, and Taiwan. This work opens up new sales opportunities for growers' fruit.
How We're Growing Your Business
Blueberries in manufactured goods increases demand for blueberries among food tech manufacturers, an important market. It also increases demand among consumers by encouraging them to buy more products that use blueberries, like muffins, energy bars, and yogurts!
We have been representing the blueberry industry at trade shows in the U.S. and internationally to inspire food manufacturers to make products that optimize blueberries and assist with product formulation.
Encouraging Blueberries’ Use In New Products
Blueberry waffles and blueberry yogurt are old family favorites, but the USHBC goes beyond the basics in our manufacturer campaigns to encourage blueberries in new types of products, even dog food and cosmetics!
We have nearly 100 manufacturers who have signed up and meet the requirements to put the Real Seal on their packages so consumers know when they are purchasing real blueberries in the products they choose to eat.
Food Tech Resources
We make it as easy as possible for food service organizations to find a local farm and purchase blueberries. Click here to access an online list of blueberry suppliers, including contact information, farm names, and more!
Behind the Blue Playbook
Access downloadable and digital resources on the U.S. Highbush Blueberry Council’s offerings, for use in local meetings and presentations.
Access complete international market data, including information on trade agreements and regulations.