Export Market Registration Now Open, Boost of Blue Assets Coming Soon, Frozen Blueberries on Today.com

Topics in this issue of Behind the Blue: Register NOW to Export Fresh Blueberries to China, Vietnam and the Philippines ‘Grab a Boost of Blue’ Industry Assets Coming Soon! Frozen Blueberries Shoutout on Today.com Blueberries As Seen in the News Register NOW to Export Fresh Blueberries to China, Vietnam and the Philippines U.S. packing facilities…

Topics in this issue of Behind the Blue:


Register NOW to Export Fresh Blueberries to China, Vietnam and the Philippines

U.S. packing facilities are required to register to ship fresh blueberries to China, Vietnam and the Philippines. Export protocols and guidelines are posted at ushbc.org/export/. Upon submission of your export registration form, the Animal and Plant Health Inspection Service (APHIS) will contact you to schedule a facility inspection.

If your packing facility was previously approved in 2019 or 2020, you do NOT need to re-register. However, if your facility or records coordinator contact information has changed, please submit a new registration form. Additionally, USHBC is adding an option for packing facilities to list a sales contact. If you wish to list your sales contact information, please submit a new registration form.

To confirm if your packing facility was previously registered, please visit ushbc.org/export/ for a list of approved packing facilities for each country.

To register a new packing facility or update contact information, including adding sales contact information, please fill out the form at ushbc.org/universal-export-registration-form/

For specific questions, please contact USHBC/NABC Vice President Alicia Adler at [email protected]

‘Grab a Boost of Blue’ Industry Assets Coming Soon!

USHBC’s new strategic positioning and consumer call-to-action, “Grab a Boost of Blue,” was revealed during the NABC/USHBC Virtual Conference & Expo and has since received overwhelmingly positive feedback from people across the industry. Many of you have even asked when the new logo and materials will be available for use. USHBC is creating industry resources for “Grab a Boost of Blue” that will be shared in the coming weeks, prior to the consumer launch in Q1 of  2021. 

Consistent with the organizational branding and motivating to consumers, “Grab a Boost of Blue” will be used in advertising, at point of sale, in social media channels and on packaging to remind the consumer of the healthy boost of deliciousness they get from a handful of blueberries. Advice, tools and resources will be unveiled throughout the year to help industry stakeholders capitalize on USHBC’s key programs designed to motivate consumers to make blueberries part of their everyday lifestyle. 

We want to hear from you!  Please take this short survey to let us know what specific tools, content or advice you need to enhance your marketing programs and be successful in reaching your audience. Your input will help us tailor our programs and resources to your needs.  

Frozen Blueberries Shoutout on Today.com

Widely read consumer news site Today.com, with an audience of more than 27 million, featured frozen blueberries as a versatile ingredient to kick cooking fatigue for home chefs everywhere. Quoted in the article was Samantha Cassetty, RD, who USHBC has engaged in the past as part of our consumer promotions program engaging health professionals. Alongside other frozen produce, which were touted for nutritional value, frozen blueberries were mentioned as a go-to ingredient that can be prepared quickly and used in smoothies, as toppings on pancakes or yogurt, and in baked goods.

Jennifer Sparks, USHBC’s vice president of marketing and communications, touts the article as a great example of the power of earned media and media relationships, resulting from the work of USHBC and our team of public relations experts. Learn more about this topic in Jennifer’s “Marketing Boost” on this week’s upcoming episode of the “Business of Blueberries” podcast. 

Read the full article here.

Blueberries As Seen in the News*

The Packer (34K reach) Produce Blue Book (23K reac) Fruitnet (20K reac) Perishable News (15K reach) Supermarket Perimeter (6K reach) and Fresh Plaza (4K reach) ran an article on USHBC promoting the new blueberry emoji launch. The coverage highlights how USHBC will use the launch to engage consumers, and how the USHBC developed Emoji Toolkit will help the blueberry industry capitalize on the new tool.

* These articles are for sharing purposes only. Specific views and opinions expressed in news articles do not represent the views of the USHBC.