The Council’s consumer campaigns drive consumer demand, ultimately strengthening the blueberry industry and farms across the nation. These campaigns include the Positively Bluetiful campaign, as well as outreach to restaurants, schools, and other food service organizations inspiring them to use blueberries in their menus and prepared meals. The Council partners with health professionals and celebrity spokespeople to engage consumers and keep blueberries top of mind and front of carts.
How We're Growing Your Business
Campaigns to increase consumer awareness and demand, 365 days a year, 3 times a day, improve the value of U.S. blueberries, strengthening the entire industry.
The Council funds extensive research and marketing. The collective strength of the USHBC allows this to increase demand for blueberries nationwide, benefiting all members.
Understanding The Blueberry Consumer
The Council's consumer insights data and market research empowers growers and marketers to understand the consumption of blueberries in the U.S., and use that data to further support their own businesses.
Keeping Blueberries In
USHBC celebrity and health professional spokespeople speak with the media to share stories of the health benefits, versatility and taste of blueberries to encourage people to consume more blueberries!
The U.S. Highbush Blueberry Council's consumer campaigns to drive blueberry consumption create positive publicity for blueberries, supporting their tasty, healthy reputation.
The Council's Positively Bluetiful campaign is a consumer campaign of monumental proportions. We're driving demand for blueberries from USHBC member farms in a multitude of ways, including: digital advertising campaigns, social media marketing, email campaigns, health and celebrity spokespeople, and our consumer website with recipes and tips. This campaign is designed to reach consumers all year long, providing ongoing support and growth to the blueberry industry.
All of the USHBC’s efforts work together to make consumers fall in love with these little blue dynamos. And they’re working! An exciting 75% of Americans report being on the path to purchasing blueberries or a blueberry product.
Parents everywhere want to make sure their kids are getting nutritious, filling meals. Blueberries are part of a balanced diet, and we make sure schools know how easy it is to put blueberries on their lunch menu!
The Council works with chefs from large restaurant chains to give them inspiration, menu concepts and the hands-on training they need to use blueberries in their menus, and emphasize the benefits these little dynamos can add to both familiar and exotic dishes.
Since 1983, The Packer has sponsored 35 major consumer studies to track trends in the purchases and consumption of fresh produce. Read more about their findings on blueberries!
Behind the Blue Playbook
Access downloadable and digital resources on the U.S. Highbush Blueberry Council’s offerings, for use in local meetings and presentations.
Access complete international market data, including information on trade agreements and regulations.