Blueberry Council News

Want to learn more about the U.S. Highbush Blueberry Council? Read the latest Council news or subscribe to our newsletter!

Subscribe to the Positively Bluetiful newsletter.

Stay up to date on the latest Council news.

  • This field is for validation purposes and should be left unchanged.

Driving Demand with a “Bunch of Bluetiful”

In 2018, USHBC began the journey of taking blueberries to the next level with an awareness-building advertising campaign. Its goal was, and continues to be, elevating blueberries to a status beyond that which we have already established. The “Positively Bluetiful” campaign created a strong foundation for making blueberries part of the daily lives of moderate...

Read More

North American Blueberry Council and U.S. Highbush Blueberry Council Welcome Kasey Cronquist as New President

Executive Director Mark Villata set to retire at the end of 2019 FOLSOM, Calif. – June 18, 2019 – The North American Blueberry Council (NABC) and U.S. Highbush Blueberry Council (USHBC) have named Kasey Cronquist as the new president, effective July 29, 2019. The Council’s current executive director, Mark Villata, is set to retire at the...

Read More

Blueberries’ “Health Halo” Expands

New Research Examines Blueberries’ Effect on Cardiometabolic Health In Adults With Metabolic Syndrome A large, long-term human study, funded by the USHBC, has published in the American Journal of Clinical Nutrition, a well-known and widely recognized peer-reviewed journal in the field of clinical nutrition. The research study found that participants with metabolic syndrome who consumed...

Read More

USHBC Visits Importers and Retailers in South Korea and Malaysia

From March 23-31, 2019, USHBC Export Program Manager Alicia Adler traveled to South Korea and Malaysia to meet with importers, retailers and foodservice operators ahead of the season. In South Korea, Ms. Adler joined USHBC in-country representatives, Mr. Ken Yang and Ms. Hyewon Shin of Korea Business Services Inc., in hosting a trade seminar for...

Read More

Spreading the Health Message in Japan

USHBC Shares Latest Blueberry Health Benefit Findings with Japanese Media Group From May 5-8, 2019, USHBC hosted five Japanese health journalists at the Berry Health Benefits Symposium in Portland, Oregon. A special “Blueberry Day” was held the day before the Symposium began, where the journalists were able to learn about the latest health research findings...

Read More

Blueberry Council “Marks” American Heart Month with Heart-Check Food Certification from the American Heart Association®

As American Heart Month kicks off, the U.S. Highbush Blueberry Council is excited to announce that blueberries now are certified as heart-healthy through the American Heart Association Heart-Check Food Certification Program. The Blueberry Council and its grower members can use the official heart-check mark on blueberry packaging and throughout online, print and other promotional materials...

Read More

2018 Farm Bill

The 2018 Farm Bill was passed by both houses in Congress and President Trump hinted that he would sign the bill this week. The legislation includes expanded farm subsidies, permanent funding for farmers markets and local food programs, and increased funding and flexibility for a variety of federal grant programs. Specifically, all USDA Foreign Agricultural...

Read More

New Celebrity Spokesperson Signs-on to Help Drive Blueberry Demand

The Promotion Committee’s 2019 program just got a lot more exciting – Tia Mowry-Hardrict, actress, producer and cookbook author, has officially signed on as the USHBC’s new celebrity spokesperson. When considering this component of the Committee’s plan, Tia rose to the top with her excellent social media following and air of approachability that clicks with...

Read More

Strengthening Relationships with Dietitians to Grow Blueberries’ Demand

Every other year, the Blueberry Council sponsors the Food and Nutrition Conference & Expo (FNCEⓇ) to make these important connections and share all the latest buzz about blueberry health research, nutrition information, versatility, taste, and convenience. To further amplify the success of previous years, the Blueberry Council will create memorable touchpoints, to build and nurture...

Read More