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USHBC Visits Importers and Retailers in South Korea and Malaysia

From March 23-31, 2019, USHBC Export Program Manager Alicia Adler traveled to South Korea and Malaysia to meet with importers, retailers and foodservice operators ahead of the season. In South Korea, Ms. Adler joined USHBC in-country representatives, Mr. Ken Yang and Ms. Hyewon Shin of Korea Business Services Inc., in hosting a trade seminar for...

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Spreading the Health Message in Japan

USHBC Shares Latest Blueberry Health Benefit Findings with Japanese Media Group From May 5-8, 2019, USHBC hosted five Japanese health journalists at the Berry Health Benefits Symposium in Portland, Oregon. A special “Blueberry Day” was held the day before the Symposium began, where the journalists were able to learn about the latest health research findings...

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Blueberry Council “Marks” American Heart Month with Heart-Check Food Certification from the American Heart Association®

As American Heart Month kicks off, the U.S. Highbush Blueberry Council is excited to announce that blueberries now are certified as heart-healthy through the American Heart Association Heart-Check Food Certification Program. The Blueberry Council and its grower members can use the official heart-check mark on blueberry packaging and throughout online, print and other promotional materials...

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2018 Farm Bill

The 2018 Farm Bill was passed by both houses in Congress and President Trump hinted that he would sign the bill this week. The legislation includes expanded farm subsidies, permanent funding for farmers markets and local food programs, and increased funding and flexibility for a variety of federal grant programs. Specifically, all USDA Foreign Agricultural...

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New Celebrity Spokesperson Signs-on to Help Drive Blueberry Demand

The Promotion Committee’s 2019 program just got a lot more exciting – Tia Mowry-Hardrict, actress, producer and cookbook author, has officially signed on as the USHBC’s new celebrity spokesperson. When considering this component of the Committee’s plan, Tia rose to the top with her excellent social media following and air of approachability that clicks with...

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Strengthening Relationships with Dietitians to Grow Blueberries’ Demand

Every other year, the Blueberry Council sponsors the Food and Nutrition Conference & Expo (FNCEⓇ) to make these important connections and share all the latest buzz about blueberry health research, nutrition information, versatility, taste, and convenience. To further amplify the success of previous years, the Blueberry Council will create memorable touchpoints, to build and nurture...

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