U.S. Highbush Blueberry Council News

Want to learn more about the U.S. Highbush Blueberry Council? Read the latest Council news or subscribe to our newsletter!

Subscribe to the Behind the Blue newsletter

Stay up to date on the latest Council news.

  • This field is for validation purposes and should be left unchanged.

Press Release: USDA Announces Appointments to the U.S. Highbush Blueberry Council

Thirteen members and 11 alternate members have been appointed by U.S. Department of Agriculture (USDA) Secretary Sonny Perdue to serve on the U.S. Highbush Blueberry Council (USHBC). The appointees will serve three-year terms from Jan. 1, 2020, to Dec. 31, 2022.

Read More

Press Release: New Survey Shows Blueberries Are Registered Dietitians’ No. 1 Recommended Fruit

A new survey of 201 U.S.-based registered dietitians (RDs) revealed that blueberries are their No. 1 recommended fruit.

Read More

The Start of a New Research Funding Cycle

A new research funding cycle has begun for the USHBC Health Research Committee.

Read More

Learn More About Blueberries, USDA Procurement Programs

The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) purchases 100% domestically produced and processed food products to support agricultural producers and grow demand for U.S. agricultural products. The various programs, collectively known as USDA Foods, are purchased and delivered to schools, food banks and households in communities across the country.

Read More

Blueberries of All Forms Shine in New Ready-to-Use Marketing Resources and Category Management Data

2019 has been a busy year for promotions across our consumer, foodservice and health professional programs as we work diligently to drive more blueberry consumption in the U.S. Along the way, we’ve added a number of new tools and resources to ushbc.org and BlueberryCouncil.org to assist our growers, marketers and importers with their marketing needs.

Read More

Promotion Committee Update

The Promotion Committee recently held a working meeting in Dallas, Texas. It was two full days of very intense review and discussions of where we are and where we need to be to help our industry be successful through our promotional efforts.

Read More

USHBC Selects Sterling-Rice Group To Lead Food Service Program

The U.S. Highbush Blueberry Council (USHBC) has named the Sterling-Rice Group (SRG) as its agency of record with responsibility for integrated food service marketing and promotional activities for the council and the blueberry industry.

Read More

Press Release: USHBC Selects Sterling-Rice Group To Lead Foodservice Program

The U.S. Highbush Blueberry Council (USHBC) has contracted with the Sterling-Rice Group (SRG) to lead its integrated foodservice marketing and promotional activities for the council and the blueberry industry.

Read More

USHBC Selects Sterling-Rice Group To Lead Food Service Program

The U.S. Highbush Blueberry Council (USHBC) has named the Sterling-Rice Group (SRG) as its agency of record with responsibility for integrated food service marketing and promotional activities for the council and the blueberry industry.

Read More

REGISTRATION NOW OPEN for 2020 Vietnam Fresh Blueberry Exports

Eligible U.S. packing facilities may now register ONLINE to export fresh blueberries to Vietnam in 2020. U.S. Packing facilities are required to register annually to ship fresh blueberries to Vietnam. Please review the operational guidelines and import requirements for shipping U.S. fresh blueberries to Vietnam.

Read More