U.S. Highbush Blueberry Council News

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New USHBC Brand Reveal Webinar, Blueberries on Japanese Menus, Virtual Conference Days Away

Topics in this issue of Behind the Blue: USHBC/NABC New Brand Reveal: Join Us on Sept. 28 USHBC Secures Permanent Blueberry Menu Items in Japan The Blueberry Industry-Uniting Event You Can’t Miss!  USHBC/NABC New Brand Reveal: Register and Join Us on Sept. 28  Don’t miss the big debut! Join USHBC and NABC President Kasey Cronquist,…

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Conference Attendance Surges, Updates on Gains in Global Market Development

Topics in this issue of Behind the Blue: Virtual Conference & Expo Global Demand for Frozen, Dried Blueberries Surges USHBC Launches Market Development Programs in the Philippines, China Over 500 People Have Registered for the Virtual Conference & Expo! An action-packed week of industry-driving vision, innovation and collaboration is right around the corner! Join the…

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Blueberry Emoji Coming Soon, New Podcast Episode, Blueberry Nutrition

Blueberry Emoji Coming Soon You may have heard about something new and blue hitting your emoji keyboard soon: the blueberry emoji! The creation of a blueberry emoji reflects that blueberries are well-loved and in high demand; emoji are chosen for inclusion in the standard set through a rigorous process and cannot be purchased or commissioned. …

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Bonus Podcast Episode, Health Study Coverage, Final Deadline for 20th Anniversary Awards

Bonus Podcast Episode: 20th Anniversary Reflections This podcast episode only comes around once every 20 years! Blueberry industry leaders, including Denny Doyle, Tom Bodtke, Art Galletta, Rod Cook, Bill Steed, Pat Goin, Jeff Melensky and Shelly Hartmann celebrate the 20th anniversary of USHBC in this short bonus podcast episode. They’ll also give you a few…

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USDA Announces CFAP Extension, Virtual Conference & Expo, 20th Anniversary Awards

USDA Announces CFAP Deadline Extension Last week, U.S. Secretary of Agriculture Sonny Perdue announced that the deadline to apply for the current CFAP has been extended to September 11. The original application deadline was August 28. The North American Blueberry Council (NABC) will continue to monitor developments related to CFAP. For direct updates on NABC’s…

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Virtual Conference Sponsorship, Blueberry Exports to Chile, 20th Anniversary Awards Program

Sponsorship Opportunities Still Available for Virtual Conference The Daily Presenting Sponsor level for the NABC/USHBC Virtual Conference & Expo is sold out, but there are still openings for 20th Anniversary, Featured Event and Event sponsorships. Learn more about all sponsorship levels, then reach out to Mandy Boarman at mboarman@nabcblues.org to secure your spot! Blueberry Exports…

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New Emerging Health Study, Economic Impact Report, National Blueberry Month Round-Up

New Emerging Health Study A new USHBC-funded research study, published in the Journal of Nutrition, investigated how serum from subjects consuming a diet enriched with blueberries would affect the cells responsible for muscle growth and repair. The emerging study, “Consumption of a blueberry-enriched diet by women for 6 weeks alters determinants of human muscle progenitor…

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New Cornell Study Explores Consumption of a Blueberry-Enriched Diet by Women for Six Weeks on Determinants of Human Muscle Progenitor Cell Function

FOLSOM, Calif. – August 5, 2020 – A new research study,[i] published in the Journal of Nutrition, investigated how serum from subjects consuming a diet enriched with blueberries would affect the cells responsible for muscle growth and repair. The emerging study, “Consumption of a blueberry enriched diet by women for six weeks alters determinants of human muscle…

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New Study Reveals Blueberry Growers Strengthen U.S. Economy by Infusing Billions of Dollars Each Year, Generating Thousands of Jobs

Folsom, Calif., July 30, 2020 – Growers of U.S. highbush blueberries generate more than $4.7 billion in annual economic impact, translating to more than $12.7 million flowing into the U.S. economy every day of the year. “The U.S. highbush blueberry industry – including 12,739 blueberry farms – is a powerful financial force,” said Kasey Cronquist, president of…

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National Blueberry Month Industry Highlights, Nano Influencer Program, North Bay Produce Packaging Update

Industry Drives Demand During National Blueberry Month  National Blueberry Month is coming to a close, but the industry’s passion and efforts to promote blueberries will continue all year long. Here’s a look back at some of the great ways organizations and blueberry industry stakeholders have spotlighted our fruit this month. Nano Influencer Program Delivers Wide…

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