Blueberries’ “Health Halo” Expands

New Research Examines Blueberries’ Effect on Cardiometabolic Health In Adults With Metabolic Syndrome A large, long-term human study, funded by the USHBC, has published in the American Journal of Clinical Nutrition, a well-known and widely recognized peer-reviewed journal in the field of clinical nutrition. The research study found that participants with metabolic syndrome who consumed...

New Research Examines Blueberries’ Effect on Cardiometabolic Health In Adults With Metabolic Syndrome

A large, long-term human study, funded by the USHBC, has published in the American Journal of Clinical Nutrition, a well-known and widely recognized peer-reviewed journal in the field of clinical nutrition.

The research study found that participants with metabolic syndrome who consumed the equivalent of one cup of fresh blueberries, given as 26g of freeze-dried blueberries, showed clinically relevant changes in measures of heart health. The study, “Blueberries improve biomarkers of cardiometabolic function in participants with metabolic syndrome – results from a 6-month, double blind, randomized controlled trial,” was conducted at the University of East Anglia in the United Kingdom in collaboration with Harvard T.H. Chan School of Public Health and other UK Institutions. (Read the full study and press release for more details.)

More than a year ago, USHBC began developing plans for promoting the findings of this important study – now begins a multitude of efforts to communicate blueberries’ newly uncovered health benefits to millions of health professionals and moderate blueberry users nationwide:

  • Media outreach (newswire and targeted):
    • Press release distribution to top-tier health, wellness and science publications
    • Press release distribution to national consumer lifestyle media
    • Involvement of key spokespeople, including Blue Crew member Wendy Lopez, MS, RD, CDE (Spanish speaking) and Aedin Cassidy, Ph.D., to drive additional media interest and credibility
  • Digital promotions:
    • E-blast to USHBC’s engaged audience of 400+ registered dietitians to generate targeted interest in, and coverage of, USHBC’s nutrition research pipeline
    • Social media posts by USHBC and Blue Crew members that highlight research findings and tips for incorporating blueberries into one’s diet
  • Targeted advertising both online and in print

Thus far, the story has reached 315 million+ potential readers with notable coverage in publications including:

Over the coming months, USHBC will continue promotional efforts to drive demand for blueberries and encourage influential health professionals to share credible, science-based recommendations of blueberries to their readers, clients and patients.

Help in that effort! Spread the news on your own social media channels by sharing USHBC’s carefully crafted content:

Bonus! Check out Dr. Oz’s very own tweet on the subject.

The USHBC continuously funds and publicizes scientific research exploring the potential health benefits of blueberries. To learn more about USHBC’s efforts in expanding the ‘health halo,’ visit ushbc.org/health/.

[1] Landmesser, U. The Clinical The clinical significance of endothelial dysfunction. Curr Opin Cardiol. 2005 Nov;20(6):547-51.

[1]Metabolic Syndrome. National Heart Lung and Blood Institute. https://www.nhlbi.nih.gov/health-topics/metabolic-syndrome. Accessed July 23, 2018.

[1] Preventing Chronic Disease. Centers for Disease Control and Prevention. https://www.cdc.gov/pcd/issues/2017/16_0287.htm. Published September 20, 2017. Accessed July 23, 2018.