The Blueberry Council’s health research includes projects on heart health, cognitive aging and insulin sensitivity, and other benefits that help make blueberries the favorite choice of consumers. This research establishes the health benefits of blueberries with doctors, nutritionists, fitness experts and other influencers.
How We're Growing Your Business
Providing Resources For Influencers
USHBC's health research provides health professionals and spokesperson with a reliable source of data to better understand the role blueberries may play in promoting good health. This encourages them to recommend blueberries to their audiences, and lead to purchases.
Expanding The Health
Funding research into the health benefits of blueberries establishes these little blue dynamos as a crucial part of a balanced diet, ultimately increasing consumption.
Consumers love fruit, but blueberries have unique qualities and health benefits that make them shine. Health research helps maintain blueberries reputation and gives them the competitive edge.
Part of the USHBC’s efforts to maintain the Blueberry Health Halo is being certified as a heart healthy food by the American Heart Association® . Learn more about what consumers think of the heart-check mark and get your business certified.
Health Research Resources
See a list of published, USHBC-funded scientific studies highlighting the role blueberries may play in promoting good health. Investigators are currently pursuing five tracks - cardiovascular health, insulin response, brain health, cancer research and the gut microbiome.
Part of the USHBC’s efforts to maintain the Blueberry Health Halo is dietitian outreach. For an example of these efforts, learn more about our presence at the Food and Nutrition Conference and Expo.
Blueberries make an impact on cardiovascular health, insulin response, brain health, and more! Get the latest information on the health benefits of blueberries, in a bite-sized format.
Behind the Blue Playbook
Access downloadable and digital resources on the U.S. Highbush Blueberry Council’s offerings, for use in local meetings and presentations.
Access complete international market data, including information on trade agreements and regulations.